Last updated: July 2026

1. Introduction

DriveOn Vehicle Rental Limited ("we", "our", "us") is committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect your personal data when you visit our website or use our services, in compliance with the General Data Protection Regulation (GDPR).

2. Data We Collect

We may collect and process the following data about you:

Information you give us: This includes information you provide when you fill in forms on our site, such as when you request a quote or contact us. This may include your name, email address, phone number, and company details.
Information we collect automatically: When you visit our website, we may automatically collect technical information, including your IP address, browser type, and browsing behaviour through cookies.

3. How We Use Your Data

We use your data for the following purposes:

To provide you with information and services that you request from us.
To improve our website and ensure that content is presented in the most effective manner.
To carry out our obligations arising from any contracts entered into between you and us.
To follow up on your enquiries and applications, including by SMS where you have given us your mobile number (for example, to help you complete an application you have started).
For marketing purposes, where you have consented to receive such communications.

4. SMS Messages

If you provide your mobile number when making an enquiry or starting an application, we may contact you by SMS to follow up — for example, to help you complete an application you have started, or to answer your enquiry. We use your number only for this purpose; we do not sell or share it, and we do not send unrelated marketing by SMS.

You can opt out at any time by replying STOP to any message, or by emailing us at [email protected]. Consenting to receive SMS is not a condition of using our services, and standard message and data rates may apply.

5. Your Rights

Under GDPR, you have the right to:

Access a copy of your personal data.
Request correction of any inaccurate data.
Request erasure of your data.
Object to the processing of your data.
Request the restriction of processing of your data.

To exercise any of these rights, please contact us at [email protected].

6. Cookies

A cookie is a small file stored on your device. We group the cookies on this site into three categories. Only the essential category is used unless you tell us otherwise — analytics and marketing cookies are switched off by default and are only set once you accept them in our cookie banner.

Essential (always active)

These are needed for the site to work and cannot be switched off. They include the security check on our forms (Cloudflare Turnstile, which helps us tell real customers from automated bots) and a cookie that simply remembers your cookie choice — cookie_consent, which stores nothing more than which categories you accepted, and lasts about 6 months. No cookie is stored at all until you make a choice.

Analytics (only with your consent)

We use Google Analytics, loaded through Google Tag Manager, to understand how people find and use the site — for example which vehicles are viewed and where people leave an enquiry or application. This tells us what to improve. We do not send your name, email address, phone number, date of birth or any other identifying detail to Google.

Marketing (only with your consent)

We use the Meta (Facebook and Instagram) Pixel and Google Ads to measure whether our advertising works and to show relevant adverts. If you do not accept marketing cookies, these do not load at all.

Changing your mind

You can change or withdraw your choice at any time — it is as easy to refuse or withdraw as it is to accept. Select “Cookie settings” at the bottom of any page to reopen the banner and update your preferences. You can also block or delete cookies in your browser settings, though parts of the site may not work as well if you block essential cookies.

7. Contact

Questions, comments, and requests regarding this privacy policy are welcomed and should be addressed to [email protected].

DriveOn Vehicle Rental Limited
Unit 12 Yeomanry Road,
Battlefield Enterprise Park,
Shrewsbury, SY1 3EH
Registration: 16891434

Privacy Policy